Terry Kawaja

Terry Kawaja is one of the most recognized figures in AdTech and digital media finance, best known for founding LUMA Partners, a boutique investment bank specializing in mergers and acquisitions in the digital media, marketing technology, and advertising technology sectors. He is the creator of the LUMAscape, a series of market landscape slides that became the industry's go-to visual taxonomy for understanding the complex and fragmented AdTech ecosystem. These diagrams have been referenced at virtually every major industry conference and in boardrooms worldwide. Before founding LUMA Partners in 2010, Kawaja held senior investment banking roles at Goldman Sachs and Credit Suisse, where he focused on media and technology transactions. His deep expertise in capital markets and M&A, combined with an early and prescient focus on digital advertising, positioned LUMA as the preeminent advisor for landmark deals in the space, including transactions involving companies such as DoubleClick, 24/7 Real Media, and numerous programmatic and data-driven advertising firms. Kawaja is a frequent keynote speaker at industry events including Cannes Lions, Advertising Week, and Dmexco, where he delivers sharp, often humorous commentary on the state of digital media consolidation and the future of the open internet. He is widely regarded as a dealmaker and thought leader whose analysis shapes how the industry understands its own structure and trajectory.

Last updated Oct 23, 2026 by ATDb automated enrichment · Connections updated Oct 24, 2026