Theresa Pham

Theresa Pham is an AdTech professional currently operating at Wayvia, where she applies her background in programmatic advertising and digital media strategy. Known for her hands-on approach to navigating the complexities of the modern advertising ecosystem, she has built a career spanning media, technology, and data-driven marketing solutions. Throughout her career, Pham has developed expertise across programmatic buying, audience targeting, and digital campaign execution, working across agency and technology environments. Her experience positions her as a practitioner who understands both the buy-side and technology sides of the AdTech stack. Pham maintains a professional presence in the AdTech community, and her work at Wayvia reflects a continued focus on helping clients and partners leverage advertising technology effectively in an increasingly complex and privacy-conscious media environment.