Tifenn Dano Kwan

Tifenn Dano Kwan is a seasoned B2B technology marketing executive best known for her ability to build and scale marketing organizations at high-growth SaaS and enterprise software companies. As CMO at Zendesk, she leads global marketing strategy, brand positioning, demand generation, and customer engagement for one of the world's leading customer experience platforms. Her work spans the intersection of data-driven marketing, customer lifecycle strategy, and brand transformation — areas increasingly central to the AdTech and MarTech ecosystems. Prior to Zendesk, Dano Kwan served as CMO at Amplitude, the product analytics platform, where she helped elevate the brand's market presence during a critical growth phase. Before that, she held senior marketing leadership roles at SAP and Commvault, accumulating deep expertise in enterprise go-to-market strategy, pipeline acceleration, and global campaign execution. Her career reflects a consistent pattern of joining companies at inflection points and driving measurable marketing-led growth. Dano Kwan is recognized in the B2B marketing community for her emphasis on aligning marketing with revenue outcomes and her advocacy for data-informed decision-making. While her background is rooted in enterprise SaaS rather than pure-play AdTech, her expertise in marketing technology stacks, customer data platforms, and demand generation makes her a relevant and influential voice in the broader MarTech and AdTech conversation.

• Master's Degree, Business/Management, École Supérieure de Commerce (ESC)

• Led global marketing transformation at Zendesk following its take-private acquisition by Permira and Hellman & Friedman
• Elevated Amplitude's brand profile and demand generation capabilities during its post-IPO growth phase
• Built and scaled enterprise marketing organizations across multiple continents at SAP