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Tim Cook

Standards Setter

Tim Cook is Executive Chairman of Apple. He led the company as CEO for about 15 years, from 2011 until September 1, 2026, when John Ternus succeeded him as CEO and Cook moved into the newly created executive chairman role.

Last updated Oct 6, 2026 by the ATDb Editorial Team · Connections updated Oct 22, 2026

Role
Executive Chairman
Company
Apple Inc.
Based
Cupertino, California, United States
Boards
2
Connections
6

AI-drafted from public sources11 sources cited

Years in industry
15 years

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Privacy-Preserving AdvertisingApp Tracking Transparency (ATT)SKAdNetworkMobile Advertising PolicyPlatform GovernanceConsumer Data PrivacySupply Chain OperationsDigital Ecosystem Strategy

Education

  • MBA, Duke University (Fuqua School of Business)
  • BS, Industrial Engineering, Auburn University

Speaking topics

Privacy as a Fundamental Human RightThe Future of Digital Advertising in a Privacy-First WorldPlatform Responsibility and Consumer TrustTechnology, Ethics, and SocietyInnovation and Operational Excellence

Recognition

Notable achievements

  • Introduced App Tracking Transparency (ATT) in iOS 14.5, fundamentally reshaping mobile AdTech and identity resolution globally
  • Grew Apple's market capitalization to over $3 trillion under his leadership as CEO
  • Launched Apple Search Ads, creating a significant new advertising platform within the App Store ecosystem
  • Developed SKAdNetwork and Private Click Measurement as privacy-preserving attribution frameworks adopted industry-wide
  • Named to Time magazine's 100 Most Influential People multiple times

Awards

Fortune Businessperson of the Year (2014)Time 100 Most Influential People (multiple years)Ripple of Hope Award, Robert F. Kennedy Human Rights (2015)
Connection details