Tobin Thomas

Tobin Thomas is the CEO and Co-Founder of Lifesight, an enterprise-grade agentic unified marketing measurement platform.¹ Before founding Lifesight, he worked on marketing data platforms focused on measurement areas such as price action and geo-based analytics, where he observed that businesses measured performance in isolated silos, an insight that led him to build Lifesight as a unified measurement and decision-making engine.² Lifesight runs causal measurement for approximately 500 commerce brands, and Thomas recently published the Agentic Unified Marketing Measurement Manifesto, arguing that prevailing measurement stacks are ill-equipped for AI-driven budget decisions.³ Source 1: forbes.com — Tobin Thomas - Forbes Business Council Source 2: pulse2.com — Lifesight: Interview With Co-Founder & CEO Tobin Thomas ... Source 3: commercenext.com — Tobin Thomas