Toby Espinosa
Toby Espinosa is a prominent figure in programmatic advertising and retail media, currently serving as VP of Ads at DoorDash, where he leads the company's advertising business and the development of its retail media network. His work at DoorDash centers on enabling CPG brands and restaurant partners to reach consumers through targeted advertising on the platform, positioning DoorDash as a significant player in the growing commerce media landscape. Before joining DoorDash, Espinosa held a senior leadership role at The Trade Desk, where he was instrumental in building out demand-side platform partnerships and advancing programmatic advertising adoption. His tenure at The Trade Desk gave him deep expertise in data-driven advertising, audience targeting, and the programmatic ecosystem, which he has carried into his work building DoorDash's ads business from the ground up. Espinosa is regarded as a key operator in the retail and commerce media space, helping to define how delivery and on-demand platforms can monetize their first-party data and audience relationships through advertising.
Last updated Oct 26, 2026 by the ATDb Editorial Team
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Toby Espinosa is a prominent figure in programmatic advertising and retail media, currently serving as VP of Ads at DoorDash, where he leads the company's advertising business and the development of its retail media network. His work at DoorDash centers on enabling CPG brands and restaurant partners to reach consumers through targeted advertising on the platform, positioning DoorDash as a significant player in the growing commerce media landscape. Before joining DoorDash, Espinosa held a senior leadership role at The Trade Desk, where he was instrumental in building out demand-side platform partnerships and advancing programmatic advertising adoption. His tenure at The Trade Desk gave him deep expertise in data-driven advertising, audience targeting, and the programmatic ecosystem, which he has carried into his work building DoorDash's ads business from the ground up. Espinosa is regarded as a key operator in the retail and commerce media space, helping to define how delivery and on-demand platforms can monetize their first-party data and audience relationships through advertising.