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Todd Teresi

VP, Advertising Platforms at Apple

Leading Apple Search Ads through rapid growth as advertisers shifted budgets to privacy-compliant inventory following ATT's introduction.

OperatorLinkedInCupertino, California, United States20+ years in industry

Last updated Jun 6, 2026 by the ATDb Editorial Team

Bio

Todd Teresi is VP of Advertising Platforms at Apple, where he leads the company's advertising business across multiple surfaces including the App Store. He has overseen significant expansion of Apple's advertising offerings and positioned the company as a competitive force in mobile advertising.

Expertise
Mobile AdvertisingApple Search AdsApp Tracking Transparency (ATT)Privacy-First AdvertisingPlatform PartnershipsApp Store MarketingAdvertising Technology StrategyProgrammatic Advertising
Notable Achievements
  • Led Apple Search Ads through rapid growth following ATT's introduction, as advertisers shifted budget to privacy-compliant inventory
  • Oversaw expansion of Apple's advertising surfaces across the App Store and beyond
  • Positioned Apple as a credible advertising platform competitor in the mobile ecosystem
Speaking Topics
Privacy-first advertisingMobile app marketingThe future of digital advertising post-ATTPlatform advertising strategy
Connections