Tony Harradine

Tony Harradine is the CEO of Omnicom Media Asia Pacific.¹ In that role, he leads the media vertical across the region, overseeing six agency brands: OMD, PHD, and Hearts & Science from the legacy Omnicom portfolio, as well as Mediahub, Initiative, and UM inherited from IPG Mediabrands.² Prior to becoming CEO, he served as Asia-Pacific Chief Investment Officer at Omnicom Media Group, where he worked closely with statistics and analytics teams.³ In that capacity, he focused on understanding clients' businesses and evolving definitions of value, anticipating a shift away from templated year-on-year metrics toward business outcomes and consultancy-oriented digital transformation solutions.³ As APAC CEO, he has prioritized leading innovation across a region he regards as being at the forefront of technological and consumer change.⁴ Source 1: livemint.com — Merger done, can Omnicom-IPG keep the agency model ... Source 2: campaignasia.com — Omnicom's new structure: Here's who leads APAC | News ... Source 3: omnicommedia.com — New OMG APAC CEO Tony Harradine Shares Key Priorities Source 4: marketing-interactive.com — Agency agenda: Tony Harradine outlines Omnicom Media ...