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Urs Flückiger

Standards Setter

Urs Flückiger serves as Managing Director of IAB Switzerland, the Swiss chapter of the Interactive Advertising Bureau, which represents the digital advertising and marketing industry in Switzerland. He became part of a new leadership duo at IAB Switzerland announced in May 2020, taking on responsibility for the day-to-day operations of the association and its work on digital advertising standards, education and industry initiatives. IAB Switzerland plays a central role in shaping the Swiss digital advertising ecosystem, bringing together publishers, agencies, advertisers and technology providers. In his role, Flückiger is a key figure in advancing digital advertising standards and best practices within the Swiss market.

Last updated Oct 26, 2026 by ATDb automated enrichment

Role
Managing Director
Based
Zurich, Switzerland
Connections
1

AI-drafted from public sources4 sources cited

Years in industry
15 years

Bio

Urs Flückiger serves as Managing Director of IAB Switzerland, the Swiss chapter of the Interactive Advertising Bureau, which represents the digital advertising and marketing industry in Switzerland. He became part of a new leadership duo at IAB Switzerland announced in May 2020, taking on responsibility for the day-to-day operations of the association and its work on digital advertising standards, education and industry initiatives. IAB Switzerland plays a central role in shaping the Swiss digital advertising ecosystem, bringing together publishers, agencies, advertisers and technology providers. In his role, Flückiger is a key figure in advancing digital advertising standards and best practices within the Swiss market.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Digital AdvertisingIndustry StandardsTrade Association ManagementDigital MarketingMedia PolicyPublisher and Agency Relations

Recognition

Notable achievements

  • Appointed Managing Director of IAB Switzerland as part of a new leadership duo in 2020
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