Vibhor Kapoor

Vibhor Kapoor is best known as President of NextRoll, the parent company behind AdRoll and RollWorks, where he oversees go-to-market strategy, revenue operations, and overall business execution. He has been a key architect in positioning NextRoll as a dual-platform powerhouse — serving SMBs through AdRoll's self-serve performance marketing tools and B2B marketers through RollWorks' account-based marketing capabilities. His leadership has helped the company navigate the evolving identity and cookieless advertising landscape while maintaining strong value propositions for mid-market and enterprise clients. Prior to his current role, Kapoor held senior positions at major AdTech and digital marketing companies, including a notable tenure at Adobe where he worked across advertising cloud and digital experience products. His career has spanned product management, marketing, and business development, giving him a well-rounded operational perspective that is relatively rare in an industry often siloed by function. This cross-functional background has made him an effective bridge between product innovation and commercial growth. Kapoor is regarded in the AdTech community as a pragmatic operator who understands both the technical underpinnings of programmatic advertising and the real-world needs of performance marketers. He has been a vocal advocate for making sophisticated advertising technology accessible to smaller businesses, a theme consistent throughout his work at NextRoll.

• MBA, University (specific institution not publicly confirmed)
• Bachelor's Degree, Engineering or Business (specific institution not publicly confirmed)

• Led go-to-market strategy for NextRoll's dual-brand structure, scaling both AdRoll and RollWorks as distinct market offerings
• Helped position RollWorks as a competitive ABM platform against enterprise-focused rivals
• Drove NextRoll's strategic pivot toward cookieless and privacy-first advertising solutions