Wilfried Schobeiri

Wilfried Schobeiri is the Chief Technology Officer of Ogury, a global adtech company known for its Personified Advertising technology — a cookieless, privacy-first approach to digital advertising that targets personas rather than individuals. As CTO, Schobeiri leads the engineering and product architecture that underpins Ogury's differentiated identity and targeting stack, positioning the company as a forward-thinking alternative to cookie-dependent programmatic infrastructure at a time when the industry is under intense pressure to evolve. Schobeiri has built his career at the intersection of engineering leadership and adtech innovation. Prior to Ogury, he served as CTO at MediaMath, one of the pioneering demand-side platforms in programmatic advertising, where he oversaw large-scale technical operations and helped shape the company's data and bidding infrastructure. His tenure at MediaMath gave him deep expertise in real-time bidding systems, data pipelines, and the complex engineering challenges of operating at programmatic scale. Known for his technical depth and ability to translate complex privacy and identity challenges into scalable product solutions, Schobeiri is a respected voice in conversations around the future of addressability, consent frameworks, and cookieless targeting. He is frequently cited in industry discussions about how adtech can balance performance with user privacy, and his work at Ogury reflects a broader conviction that sustainable advertising must be built on transparent, consent-based foundations.

• Engineering Degree, École Polytechnique or equivalent French Grande École (unconfirmed)

• Architected Ogury's Personified Advertising platform, a cookieless targeting solution operating at global scale
• Served as CTO of MediaMath, one of the foundational DSPs in programmatic advertising history
• Led technical transformation efforts positioning Ogury as a privacy-first alternative in a post-cookie landscape