Will Spence
Will Spence is the former CEO, UK and Ireland, of Initiative.
Last updated Oct 6, 2026 by the ATDb Editorial Team
AI-drafted from public sources4 sources cited
Bio
Will Spence is the former CEO, UK and Ireland, of Initiative. He previously served as global chief operating officer at the agency before being appointed to the top role. Under his leadership, Initiative facilitated the launch of the Disability Comms Playbook in partnership with Channel 4 and Bupa, a resource designed to make inclusive media planning standard practice across the industry. Source 1: marketingreport.one — Channel 4 unveils Disability Comms Playbook - MarketingReport Source 2: wacl.info — How a 'new generation of female leadership' is breaking ...
Career
CEO, UK & Ireland
Initiative · Until 2026
Media Investment Role
IPG Mediabrands · Until 2026
Roles with a cited source. All linked roles are in the Roles tab.