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Włodzimierz Schmidt

Standards Setter

Włodzimierz Schmidt is the President of the Management Board of IAB Polska, the Polish chapter of the Interactive Advertising Bureau, which is the principal trade organization representing the digital advertising and interactive marketing industry in Poland. In this role he leads the association's efforts to develop industry standards, promote digital advertising best practices, and represent the interests of the Polish digital marketing ecosystem. Schmidt is a recognized figure in the broader European digital advertising community, with IAB Polska being an active member of IAB Europe. He has been involved in shaping digital advertising policy, measurement standards, and industry education in Poland over a significant period. He is associated with IAB Polska's flagship event, Forum IAB, which brings together leading voices in marketing and advertising in Poland.

Last updated Oct 26, 2026 by ATDb automated enrichment

Role
President of the Management Board
Company
IAB Polska
Based
Warsaw, Poland
Boards
1
Connections
1

AI-drafted from public sources4 sources cited

Years in industry
15 years

Bio

Włodzimierz Schmidt is the President of the Management Board of IAB Polska, the Polish chapter of the Interactive Advertising Bureau, which is the principal trade organization representing the digital advertising and interactive marketing industry in Poland. In this role he leads the association's efforts to develop industry standards, promote digital advertising best practices, and represent the interests of the Polish digital marketing ecosystem. Schmidt is a recognized figure in the broader European digital advertising community, with IAB Polska being an active member of IAB Europe. He has been involved in shaping digital advertising policy, measurement standards, and industry education in Poland over a significant period. He is associated with IAB Polska's flagship event, Forum IAB, which brings together leading voices in marketing and advertising in Poland.

Career

  • President of the Management BoardCurrent

    IAB Polska

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Digital AdvertisingInteractive MarketingIndustry StandardsDigital Media PolicyTrade Association LeadershipOnline Advertising Measurement

Speaking topics

Digital advertising standards and measurementThe future of digital marketing in Poland and EuropeOnline advertising policy and regulation

Recognition

Notable achievements

  • Long-serving President of IAB Polska, the leading digital advertising trade body in Poland
  • Active participant in IAB Europe's pan-European digital advertising governance and standards initiatives
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