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Zoe Soon

Standards Setter

Zoe Soon is VP, Experience Center at IAB, where she focuses on shaping the future of advertising experiences and industry standards. A recognized voice in AdTech and marketing, she brings expertise in mobile-first creative formats, brand advertising strategy, and the evolving landscape of ad technology. Soon is known as a thought leader who engages consistently across major industry events and conversations.

Latest · IAB’s Zoe Soon: Creators are Becoming the Trusted ‘Concierge’ for AI-Era Discovery· Aug 10

Last updated Oct 26, 2026 by the ATDb Editorial Team

Role
VP, Experience Center
Company
IAB
Based
New York, New York, United States
Connections
1

AI-drafted from public sources2 sources cited

Years in industry
15 years

Bio

Zoe Soon is VP, Experience Center at IAB, where she focuses on shaping the future of advertising experiences and industry standards. A recognized voice in AdTech and marketing, she brings expertise in mobile-first creative formats, brand advertising strategy, and the evolving landscape of ad technology. Soon is known as a thought leader who engages consistently across major industry events and conversations.

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