Zoe Soon

VP, Experience Center at IAB

Advancing advertising experience innovation and industry standards at IAB

Standards SetterNew York, New York, United States15+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Zoe Soon is VP, Experience Center at IAB, where she focuses on shaping the future of advertising experiences and industry standards. A recognized voice in AdTech and marketing, she brings expertise in mobile-first creative formats, brand advertising strategy, and the evolving landscape of ad technology. Soon is known as a thought leader who engages consistently across major industry events and conversations.

Previous Roles

VP, Mobile

IAB (prior to current role)

Senior Director, Mobile

IAB (prior)

Director, Mobile Marketing

Pandora (unknown)

Mobile Strategist / Consultant

Various (unknown)

Expertise

Mobile AdvertisingCreative Ad FormatsBrand Advertising StrategyAd Technology StandardsGaming AdvertisingImmersive and Emerging Ad ExperiencesProgrammatic AdvertisingIndustry Standards Development

Notable Achievements

Led IAB's Experience Center, shaping industry standards for next-generation advertising formats
Key voice at IAB PlayFronts 2025, spotlighting gaming advertising innovation
Contributed to IAB's Centers of Excellence expansion and leadership restructuring to accelerate industry innovation

Speaking Topics

Future of Advertising ExperiencesMobile-First Creative FormatsGaming and Interactive AdvertisingBrand Advertising in Emerging ChannelsAd Industry Standards and Best Practices

Connections