Zora Senat

Zora Senat is a data and analytics executive at Cuebiq, a leading location intelligence and consumer insights company, where she has played a key role in shaping how brands and agencies leverage offline movement data for audience targeting, measurement, and attribution. Her work sits at the intersection of privacy-compliant data practices and actionable location-based intelligence, making her a notable figure in the evolving identity and measurement landscape of AdTech. Throughout her career, Senat has built expertise in data strategy, audience segmentation, and analytics infrastructure, working to translate complex data assets into scalable advertising solutions. At Cuebiq, she has been involved in advancing the company's data products during a period of significant industry transition toward privacy-first frameworks, including the deprecation of third-party cookies and increased scrutiny of mobile device identifiers. Senat represents a generation of AdTech operators focused on making location and behavioral data more transparent, accurate, and compliant with emerging privacy regulations. Her work contributes to the broader industry conversation around responsible data use, consent-based measurement, and the future of offline-to-online attribution.

• Led data and analytics strategy at Cuebiq during the industry's transition to privacy-first measurement frameworks
• Contributed to scaling Cuebiq's location data products for enterprise advertising clients