Zvika Netter

Zvika Netter is one of the foremost pioneers of intrinsic in-game advertising, having co-founded Anzu.io to bring real-world, programmatic ad formats natively into video game environments. Under his leadership, Anzu has become the globally recognized leader in in-game advertising, partnering with major game publishers, top-tier brands, and programmatic platforms to deliver blended, non-disruptive ads that respect the player experience while delivering measurable results for advertisers. Before founding Anzu, Netter held senior roles in the digital advertising and technology space, including leadership positions at companies such as Sizmek, where he gained deep expertise in ad serving, creative technology, and programmatic infrastructure. This background gave him a strong foundation in the mechanics of digital advertising that he applied to the nascent in-game advertising category, helping to define its standards and commercial viability. Netter is a frequent voice at major industry events and in trade press, advocating for in-game advertising as a legitimate, brand-safe, and highly effective channel. He has been instrumental in pushing for industry-wide measurement standards and has worked with bodies like the IAB to help formalize in-game advertising guidelines, positioning Anzu and the broader category for mainstream adoption by global advertisers.

• BA, Business Administration, Tel Aviv University

• Co-founded Anzu.io, recognized as the world's leading intrinsic in-game advertising platform with partnerships across major global publishers and brands
• Raised significant venture funding for Anzu including a $20M+ Series B round, attracting investors such as WPP and NBCUniversal
• Helped establish IAB in-game advertising standards, contributing to the formalization of the category
• Grew Anzu to operate across mobile, PC, and console gaming environments globally

• Contributed op-eds to Adweek, The Drum, and Campaign on in-game advertising trends and standards