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Zvika Netter
Co-Founder & CEO at Innovid
Pioneering intrinsic in-game advertising by building Anzu.io into the category's global leader, and championing programmatic standards that make video games a credible channel for brand advertisers.
OperatorTel Aviv, Israel15+ years in industry
Last updated May 30, 2026 by the ATDb Editorial Team
Bio
Zvika Netter is co-founder and CEO of Innovid, the CTV advertising delivery and measurement platform, a role he has held since founding the company. Following Innovid's 2025 merger with Flashtalking under Mediaocean, he also serves as Mediaocean's Chief Innovation Officer.
Previous Roles
Chief Innovation Officer
Mediaocean (2025–)
Expertise
In-Game AdvertisingIntrinsic AdvertisingProgrammatic AdvertisingAd ServingBrand SafetyGaming & Esports MonetizationDigital Media StrategyAd Measurement & Viewability
Education
- BA, Business Administration, Tel Aviv University
Notable Achievements
- Co-founded Anzu.io, recognized as the world's leading intrinsic in-game advertising platform with partnerships across major global publishers and brands
- Raised significant venture funding for Anzu including a $20M+ Series B round, attracting investors such as WPP and NBCUniversal
- Helped establish IAB in-game advertising standards, contributing to the formalization of the category
- Grew Anzu to operate across mobile, PC, and console gaming environments globally
Awards
Cynopsis Digital IT List honoreeDigiday Awards finalist — Best Use of Gaming/Esports
Speaking Topics
The future of in-game advertisingProgrammatic advertising in gaming environmentsBrand safety and measurement in gamingReaching Gen Z and millennial audiences through gamesIntrinsic vs. interruptive ad formats
Publications
- Contributed op-eds to Adweek, The Drum, and Campaign on in-game advertising trends and standards
Board Memberships
IAB Gaming & Esports Committee
Connections