A
Alimama
Hangzhou, Zhejiang, China · Founded 2007
1001-5000 employees
Sourced & current · updated Oct 21, 20261 of 4 facts verified
Alimama is Alibaba Group's digital marketing and advertising platform, serving as the primary monetization engine for Taobao, Tmall, and the broader Alibaba ecosystem in China.
Where they sit
Attribution & AnalyticsCustomer Data PlatformAI-Powered PlatformMobile Ad PlatformDemand Side Platform (DSP)Retail Media PlatformE-commerce MarketingProgrammatic PlatformPerformance Marketing
Dominant digital advertising platform within the Alibaba ecosystem and one of China's top three digital ad platforms by revenue
Ownership
Parent: Alibaba Group
