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Alimama
Hangzhou, Zhejiang, China · Founded 2007
1001-5000 employees
Sourced & current · updated May 18, 2026
Alimama is Alibaba Group's digital marketing and advertising platform, serving as the primary monetization engine for Taobao, Tmall, and the broader Alibaba ecosystem in China.
Where they sit
Attribution & AnalyticsE-commerce MarketingProgrammatic Platform
Dominant digital advertising platform within the Alibaba ecosystem and one of China's top three digital ad platforms by revenue
Ownership
Parent: Alibaba Group