Amazon Attribution
Seattle, Washington, United States · Founded 2019
10001+ employees · AMZN
Sourced & current · updated Oct 26, 2026Website
Amazon Attribution is a free advertising measurement tool created by Amazon that enables brand-registered sellers to evaluate the performance of their external advertising efforts.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & Analytics
The dominant retail-native attribution solution for brands advertising on Amazon, leveraging Amazon's first-party purchase data to provide unmatched closed-loop measurement for Amazon sales.
Ownership
Parent: Amazon Ads