Amazon Complete TV

Seattle, Washington, United States · Founded 2025

10001+ employees · AMZN

Sourced & current · updated May 11, 2026

AI-driven cross-publisher CTV planning solution launched March 4 2025 in Amazon DSP. Combines Prime Video + premium publishers for 95% addressability claim.

Where they sit

Stack tier: Infrastructure & Data (B)

Attribution & AnalyticsDemand Side Platform (DSP)CTV Platform

Amazon-native CTV planning solution leveraging first-party retail and streaming data to compete with independent DSPs and walled garden video platforms

Ownership

Parent: Amazon DSP