Barilliance
Barilliance helps eCommerce retailers increase revenue by delivering real-time personalized experiences, recovering abandoned carts, and surfacing relevant product recommendations — all with minimal technical implementation.
Last updated May 13, 2026 by ATDb automated enrichment · Connections updated May 18, 2026
- Industry
- eCommerce Personalization and Conversion Optimization
- Business Model
- SaaS
- Target Market
- SMB and Mid-Market
- Employee Count
- 11-50
- Revenue Range
- $1M-$10M
- API Available
- Limited
Mid-market eCommerce personalization platform offering an accessible alternative to enterprise-grade solutions with strong cart abandonment and recommendation capabilities
Barilliance is an eCommerce personalization and conversion optimization platform founded in Israel, serving online retailers worldwide. The company offers a suite of tools designed to increase revenue by delivering personalized shopping experiences, recovering abandoned carts, and providing real-time behavioral targeting. Its platform leverages machine learning and visitor behavior data to present relevant product recommendations, triggered emails, and on-site personalization at scale. The company's core offerings span three main areas: website personalization (including product recommendations and behavioral pop-ups), cart abandonment email automation, and a customer data platform that unifies shopper profiles across sessions and devices. Barilliance positions itself as an accessible yet powerful alternative to enterprise personalization suites, targeting mid-market and SMB eCommerce merchants who need sophisticated capabilities without the complexity or cost of larger platforms. Within the AdTech and MarTech ecosystem, Barilliance competes with players like Nosto, Dynamic Yield, Monetate, and Salesforce Commerce Cloud personalization. Its strength lies in ease of implementation — typically requiring minimal IT involvement — combined with a broad feature set that covers the full conversion funnel. The platform integrates with major eCommerce platforms such as Shopify, Magento, and WooCommerce, making it a practical choice for growing online retailers seeking measurable ROI improvements.
Product Recommendations
Real-time, behavior-driven product recommendation engine displayed across the shopping journey including homepage, category, product, and cart pages
Cart Abandonment Emails
Automated triggered email sequences targeting shoppers who abandon their carts, with personalized product content to recover lost revenue
Behavioral Targeting & Popups
On-site personalization layer that displays targeted messages, offers, and overlays based on visitor behavior, source, and intent signals
Customer Data Platform (CDP)
Unified shopper profile system that aggregates behavioral and transactional data across sessions and devices for consistent personalization
Browse Abandonment Emails
Triggered email campaigns targeting visitors who browsed products but did not add to cart, re-engaging them with relevant items
Social Proof Notifications
Real-time on-site notifications showing purchase activity, stock levels, and visitor counts to create urgency and trust
- 2009Founded