B
Beeswax
AcquiredNew York, New York, United States · Founded 2014
51-200 employees · Not Publicly Traded
Sourced & current · updated Jun 13, 2026Website
Beeswax was a customizable programmatic advertising platform that provided DSP technology for agencies and brands before being acquired by Comcast in 2021.
Where they sit
Stack tier: Core Platforms (S)
Demand Side Platform (DSP)Marketing TechnologyProgrammatic Platform
Pioneer of the Bidder-as-a-Service (BaaS) category, serving technically sophisticated programmatic buyers who required customizable bidding infrastructure
Ownership
Parent: FreeWheel