Bing Ads

Rebranded

Redmond, Washington, United States · Founded 2006

10001+ employees · MSFT

Sourced & current · updated Jun 12, 2026Website

Microsoft's search advertising platform that enables advertisers to reach audiences across Bing, Yahoo, MSN, and the Microsoft Advertising Network.

Where they sit

Stack tier: Core Platforms (S)

Native AdvertisingDemand Side Platform (DSP)PPC ManagementPerformance Marketing

Second-largest paid search advertising platform globally, behind Google Ads, with unique differentiation through LinkedIn data integration and Microsoft's first-party audience signals

Ownership

Parent: Microsoft Corporation

Competitors