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Boys+Girls

Bold, independent creative thinking that builds brands and drives measurable business results, delivered by senior talent without network agency bureaucracy.

Dublin, Leinster, IrelandFounded 2009

Last updated May 13, 2026 by ATDb automated enrichment

Industry
Creative Advertising Agency
Business Model
Agency
Target Market
Mid-Market
Employee Count
51-200
API Available
No
Marketing Agency
Market Position

One of Ireland's leading independent creative agencies, known for award-winning brand-building work

Overview

Boys+Girls is an award-winning independent creative agency headquartered in Dublin, Ireland. Founded in 2009 by Rory Hamilton and Catharine Doyle, the agency has established itself as one of Ireland's most prominent creative shops, delivering brand strategy, advertising, and integrated communications for both local and international clients. The agency is known for its strong creative output across TV, digital, social, and out-of-home channels. The agency works across a broad range of sectors including FMCG, financial services, retail, and public sector, partnering with brands to develop distinctive creative identities and campaigns. Boys+Girls has earned recognition at major industry awards including Cannes Lions, Effies, and the ICAD awards, cementing its reputation for effectiveness alongside creativity. While not a technology company in the traditional AdTech sense, Boys+Girls operates at the intersection of creative strategy and media execution, leveraging data and digital platforms to inform and amplify its campaigns. Its independence allows it to offer clients agile, senior-led creative services without the overhead of large network agency structures.

Products & Features

Brand Strategy

Development of brand positioning, identity, and long-term strategic direction for clients

Creative Advertising

Concept development and production of campaigns across TV, digital, print, and OOH

Digital & Social

Digital-first creative campaigns and social media content strategy and execution

Integrated Campaigns

Full-funnel integrated communications spanning multiple channels and touchpoints

Key Features
Independent agency structure enabling agile decision-makingSenior-led creative teams on all accountsStrong track record at international creative awardsIntegrated brand strategy and creative executionCross-sector expertise including FMCG, finance, and retail
Use Cases
Brand repositioning and identity developmentNational advertising campaigns for Irish marketIntegrated multi-channel campaign executionDigital and social media creative strategyPublic sector and government communications
Customer Segments
FMCG brandsFinancial services companiesRetail brandsPublic sector and government bodiesTelecommunications companiesIrish and multinational brands targeting Irish consumers
Corporate history
  • 2009Founded

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