Rothco

Was Ireland's largest independent creative agency prior to acquisition; rebranded as Droga5 Dublin under Accenture Song in 2022

Rothco was founded in Dublin and grew to become Ireland's largest independent creative agency, renowned for bold, culturally resonant advertising work that earned it a strong reputation across Irish and international markets. The agency built its name on high-profile campaigns for major brands, winning numerous awards and establishing itself as a creative powerhouse in the Irish advertising landscape. In December 2017, Accenture agreed to acquire Rothco, bringing the agency into its growing portfolio of creative businesses. The acquisition marked a significant moment for the Irish advertising industry, signalling the broader trend of management consultancies absorbing independent creative agencies. Rothco continued to operate under its own name as part of Accenture Interactive following the deal. In July 2022, Rothco was rebranded as Droga5 Dublin, becoming part of Accenture Song's global Droga5 network. The Droga5 brand, originally a celebrated independent creative agency founded in New York, had itself been acquired by Accenture in 2019 and became the creative flagship of Accenture Song. The rebranding of Rothco into Droga5 Dublin effectively ended the Rothco name, integrating the Dublin operation into a unified global creative brand under Accenture Song's umbrella.