Cossette

One of Canada's largest and most awarded full-service creative agencies, with a strong national presence and a legacy of serving major Canadian and multinational brands.

Cossette, now operating as part of Plus Company (formerly Vision7), is one of Canada's largest and most awarded full-service creative agencies. Founded in 1972 in Quebec City, the agency has grown into a national powerhouse with offices in Toronto, Montréal, Halifax, Vancouver, and New York. Cossette offers a comprehensive suite of services spanning brand strategy, creative development, digital marketing, media planning and buying, public relations, and data-driven communications — serving some of Canada's most prominent brands. Over its five-decade history, Cossette has built a reputation as a creative leader in the Canadian advertising market, earning recognition at major industry awards shows and consistently ranking among the country's top agencies. Its client roster has included marquee names such as McDonald's Canada, General Motors, and BMO, reflecting its ability to serve large enterprise clients across diverse sectors including quick-service restaurants, automotive, and financial services. The agency's ownership journey reflects the consolidation trends reshaping the global advertising industry. Vision7 — a holding company co-founded by Cossette's own leadership — acquired the agency in 1995. BlueFocus, a major Chinese marketing services group, acquired Vision7 (and with it Cossette) in December 2014. In November 2021, Vision7 rebranded as Plus Company, bringing Cossette and its sibling agencies under a unified Canadian-rooted holding company identity. Today, Cossette continues to operate as a distinct brand and creative force within the Plus Company portfolio.