D
Disney Audience Graph
New York, New York, United States · Founded 2021
DIS
Sourced & current · updated Oct 24, 2026
Disney Audience Graph is a proprietary, fully in-house-built first-party data platform that powers audience targeting, planning, buying, and measurement capabilities for advertisers across Disney's portfolio of media properties.
Where they sit
Stack tier: Ecosystem Services (A)
Customer Data PlatformIdentity ResolutionData Management Platform
Disney's proprietary first-party identity graph and clean room platform, competing directly with walled garden data offerings from Google, Meta, and Amazon for premium CTV and streaming advertising budgets.
Ownership
Parent: Disney Advertising