D
DoubleClick
RebrandedNew York, New York, United States · Founded 1996
1001-5000 employees · N/A
Sourced & current · updated Jun 13, 2026Website
DoubleClick was a pioneering ad technology company that developed ad serving and management platforms before being acquired by Google in 2008 and integrated into Google Marketing Platform.
Where they sit
Stack tier: Core Platforms (S)
Ad ServerVerification & MeasurementProgrammatic Platform
DoubleClick was the dominant ad serving and campaign management platform for advertisers, agencies, and publishers before being fully absorbed into Google's marketing stack; its technology formed the backbone of Google Marketing Platform and Google Ad Manager.
Ownership
Parent: Google