DoubleClick
RebrandedNew York, New York, United States · Founded 1995
1001-5000 employees · acquired
DoubleClick, now folded into Google Marketing Platform as Google Ad Manager, was an American online advertising company that built and operated internet ad serving technology from 1995 until Google absorbed it, with its publisher-facing product ultimately becoming Google Ad Manager 360.
Where they sit
Stack tier: Core Platforms (S)
Ad ServerVerification & MeasurementProgrammatic Platform
Pioneering ad serving platform that became the dominant infrastructure for digital display advertising before being absorbed into Google's ad stack
Ownership
Parent: Google (Alphabet Inc.)