EDO

New York City, New York, United States · Founded 2015

51-200 employees

Sourced & current · updated Jun 4, 2026Website · unverified

EDO is a TV outcome measurement company that links real-time engagement signals (search, social, web visits) to TV ad creative, brand, and program data. Founded in 2015 by Daniel Nadler and actor-investor Edward Norton; headquartered in New York City. Its measurement product is integrated into NBCU's Performance Insights Hub (CES 2026).

Where they sit

Attribution & AnalyticsVerification & Measurement

A leading independent TV outcomes measurement provider bridging creative-level ad exposure to real-time consumer engagement signals across linear and streaming TV.