ESPN Ads

The dominant premium sports media advertising sales operation in the United States, offering unrivaled access to live sports audiences across linear TV, streaming, and digital platforms.

ESPN Ads is the advertising sales division of ESPN, operating under the umbrella of Disney Advertising — the consolidated advertising sales organization for The Walt Disney Company. It enables brands and agencies to reach sports fans across ESPN's extensive portfolio of properties, including linear television networks (ESPN, ESPN2, ESPNU, ESPN Classic), the ESPN+ streaming service, ESPN.com, and the ESPN app. As one of the most recognized sports media brands in the world, ESPN commands premium advertising inventory that spans live sports rights including NFL, NBA, college football, college basketball, MLB, and more. ESPN Ads offers a range of advertising formats and targeting capabilities, including traditional broadcast and cable TV spots, digital display and video, streaming pre-roll and mid-roll on ESPN+, sponsorships, branded content, and data-driven audience targeting powered by Disney's first-party data infrastructure. Advertisers benefit from ESPN's unmatched live sports programming, which consistently delivers some of the largest and most engaged audiences on television and streaming platforms. As part of Disney Advertising — led by President Rita Ferro — ESPN Ads is integrated into a broader cross-portfolio sales strategy that allows advertisers to reach audiences across Disney, ABC, Hulu, National Geographic, and other Disney-owned properties in addition to ESPN. This unified approach gives ESPN Ads significant scale and cross-platform reach, making it a top destination for major advertisers in automotive, financial services, consumer electronics, quick-service restaurants, and other categories seeking to align with premium live sports content.