Fandom

World's largest fan and entertainment media platform, offering advertisers unmatched scale and depth in gaming and pop-culture audiences

Fandom is the world's largest fan-powered entertainment and gaming media company, hosting over 250,000 wikis and reaching more than 350 million unique visitors per month across properties covering movies, TV, games, and comics. Originally launched as Wikia by Wikipedia co-founder Jimmy Wales in 2004, the platform rebranded to Fandom in 2018 and has since expanded aggressively through acquisitions including GameFAQs, Giant Bomb, Comic Vine, TV Guide, Metacritic, and GameSpot — establishing itself as a dominant force in entertainment media and fan communities. In the AdTech ecosystem, Fandom operates as a major publisher and audience platform, offering advertisers direct access to highly engaged, passion-driven audiences across gaming, entertainment, and pop culture verticals. The company leverages its first-party data and contextual targeting capabilities to deliver brand-safe advertising environments, including display, video, native, and branded content solutions. Its scale across owned-and-operated properties gives it significant leverage in programmatic and direct-sold advertising markets. Fandom's market position is unique in that it combines the depth of user-generated wiki content with editorial media brands, creating a full-funnel content ecosystem from discovery to deep fandom. The company competes with major digital media publishers and entertainment platforms for advertising dollars, while also positioning itself as a data and insights partner for entertainment marketers seeking to reach passionate, intent-rich audiences. Fandom is privately held and backed by significant private equity investment following its acquisition of the Wikia network.