Fjord

A globally recognized service-design sub-brand within Accenture Song, known for human-centered design and enterprise innovation consulting.

Fjord is a design innovation agency focused on helping clients develop and implement digital and design strategies.¹ Under managing director of design strategy and innovation Nandini Nayak, Fjord works with clients such as Philips, Adidas, Harvard Medical School, and Citibank, with analytics and creative disciplines gradually converging within its practice.² Fjord itself does not consult on paid media strategies, though Accenture Interactive does.² Fjord and Accenture Interactive collaborate on client engagements approximately 90% of the time, with Fjord taking the lead on strategic design work while Accenture Interactive handles marketing services, analytics, and technology when required.² Source 1: adexchanger.com — How Fjord Guides Clients Through Digital Maturation Source 2: adexchanger.com — How Data And Creativity Come Together At Fjord, ...