Frequence

Enables traditional media companies to efficiently sell and manage multi-channel digital advertising campaigns through an integrated platform that combines CRM, sales tools, and programmatic ad buying specifically designed for local markets.

frequence.comCincinnati, Ohio, United StatesFounded 2013

Last updated May 11, 2026 by ATDb automated enrichment

Industry: Local Advertising Technology
Business Model: SaaS
Target Market: Mid-Market
Employee Count: 51-200
API Available: Yes

Local Advertising

Market Position

Leading platform for local media companies and broadcasters in digital advertising sales and management

Overview

Frequence is a comprehensive local advertising technology platform designed specifically for media companies, broadcasters, and publishers. The platform integrates CRM functionality, proposal generation, campaign management, and multi-channel ad buying capabilities into a unified solution tailored for local and regional markets. By combining sales enablement tools with programmatic ad buying and campaign execution, Frequence helps traditional media companies compete in the digital advertising landscape. The platform addresses the unique challenges faced by local media companies in selling and managing digital advertising alongside traditional media inventory. Frequence's solution streamlines the entire workflow from prospect management through campaign delivery and reporting, enabling media sellers to offer sophisticated digital advertising products without requiring extensive technical expertise. The company has positioned itself as a bridge between traditional local media sales operations and modern programmatic advertising technology. Frequence serves as an operating system for local media companies, helping them monetize their audiences across multiple digital channels including display, video, social media, and search. The platform's focus on local markets and its purpose-built tools for media sellers differentiate it from broader advertising technology solutions that may not address the specific needs of regional broadcasters and publishers.

Products & Features

Frequence CRM

Customer relationship management system designed for media sales teams to manage prospects and client relationships

Proposal Builder

Tool for creating professional multi-channel advertising proposals including digital and traditional media

Campaign Manager

Centralized dashboard for managing and monitoring active advertising campaigns across channels

Programmatic Ad Buying

Integrated ad buying capabilities for display, video, and other digital channels

Reporting & Analytics

Campaign performance reporting and analytics tools for clients and internal teams

Key Features

Unified CRM and sales pipeline managementMulti-channel proposal generationIntegrated programmatic ad buyingCampaign trafficking and managementReal-time reporting and analyticsLocal market targeting capabilitiesWhite-label options for media companiesAutomated campaign optimizationClient self-service portalsInventory management for traditional and digital media

Use Cases

Local broadcast stations selling digital advertising alongside traditional spotsRegional publishers managing multi-channel campaigns for local businessesMedia companies offering programmatic advertising without in-house expertiseSales teams creating comprehensive proposals combining traditional and digital mediaLocal advertisers running coordinated campaigns across multiple channelsMedia groups standardizing sales processes across multiple properties

Customer Segments

Local broadcast television stationsRadio station groupsRegional newspaper publishersLocal digital publishersMedia holding companies with local propertiesCable advertising interconnects

Corporate history

2013Founded

Connections

See integrations with Frequence (5)

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