Delivers culturally resonant, award-winning creative campaigns that drive measurable business results for major brands through breakthrough storytelling and integrated marketing solutions.
Last updated Mar 8, 2026 by AI Enrichment
Leading independent-minded creative agency within Omnicom Group, consistently ranked among top U.S. creative agencies
Goodby Silverstein & Partners is a full-service creative advertising agency founded in 1983 by Jeff Goodby and Rich Silverstein in San Francisco. The agency has built a reputation as one of the most creative and effective agencies in the United States, producing iconic campaigns including the California Milk Processor Board's 'Got Milk?' campaign, Budweiser's 'Whassup?', and numerous award-winning work for clients like Chevrolet, Adobe, BMW, and Sonic Drive-In. As a subsidiary of Omnicom Group (acquired in 1998), GS&P operates with creative independence while benefiting from the resources of one of the world's largest advertising holding companies. The agency specializes in integrated creative campaigns spanning traditional advertising, digital marketing, social media, content creation, and brand strategy. GS&P maintains a strong focus on culturally relevant, breakthrough creative work that drives business results for clients. The agency continues to be recognized as one of the industry's most awarded creative shops, consistently ranking highly in industry publications and winning major awards at Cannes Lions, The One Show, and other prestigious advertising competitions. Goodby Silverstein & Partners serves primarily large national and global brands across various industries including automotive, technology, food and beverage, and retail. The agency's collaborative, creative-first culture and track record of producing memorable, effective advertising campaigns has made it a sought-after partner for brands looking to make a cultural impact and drive business growth through creative excellence.
Strategic brand positioning, messaging, and go-to-market planning services
Integrated creative campaigns across TV, digital, print, social, and experiential channels
Digital-first campaigns, social media strategy, and content creation
Strategic media planning and buying services in partnership with Omnicom media agencies
In-house production capabilities for video, photography, and digital content