Grapevine

Subsidiary platform within Bazaarvoice's UGC ecosystem focused on influencer marketing

Grapevine is an influencer marketing and user-generated content (UGC) platform that operates as a subsidiary of Bazaarvoice, a leader in ratings and reviews technology. The platform connects brands with content creators and influencers to generate authentic product reviews, social media content, and visual assets that can be used across marketing channels. Grapevine focuses on helping brands scale their content creation efforts by leveraging a network of influencers and everyday consumers who create product-focused content in exchange for products or compensation. As part of the Bazaarvoice ecosystem, Grapevine integrates with broader user-generated content strategies, allowing brands to collect, manage, and distribute influencer-created content alongside traditional customer reviews. The platform serves e-commerce brands, retailers, and consumer product companies looking to enhance their digital presence with authentic, creator-driven content. Grapevine's approach emphasizes performance-based influencer marketing, where creators are matched with relevant brands based on their audience demographics and content style. The platform operates within the growing creator economy and influencer marketing sector, providing brands with tools to manage influencer relationships, track campaign performance, and repurpose UGC across various touchpoints including product pages, social media, and advertising campaigns. By operating under Bazaarvoice, Grapevine benefits from integration with enterprise-level commerce and marketing technologies while maintaining its focus on influencer-driven content creation.