Groove

Mid-tier sales engagement platform with strong Salesforce integration

Groove was a sales engagement and productivity platform designed to help sales teams streamline their workflows and improve customer interactions. Founded in 2014, the company provided tools for email tracking, automation, and sales cadences that integrated deeply with Salesforce CRM. Groove positioned itself as a solution for mid-market and enterprise sales organizations looking to increase rep productivity and pipeline generation through intelligent automation and analytics. In January 2023, Groove was acquired by Clari, a revenue operations platform company. The acquisition brought Groove's sales engagement capabilities into Clari's broader revenue platform, which focuses on revenue intelligence and forecasting. Following the acquisition, Groove's technology was integrated into Clari's product suite to provide a more comprehensive revenue operations solution. Prior to its acquisition, Groove had established itself as a notable player in the sales engagement space, competing with platforms like Outreach and SalesLoft. The company raised significant venture funding and served hundreds of customers across various industries, particularly those with Salesforce-centric sales operations.