Havas Data
Havas Data empowers brands with integrated first-, second-, and third-party data capabilities to drive smarter audience targeting, media optimization, and measurable marketing outcomes across the Havas ecosystem.
Last updated May 17, 2026 by ATDb automated enrichment · Connections updated May 25, 2026
- Industry
- Data & Analytics / Audience Intelligence
- Business Model
- Agency
- Target Market
- Enterprise
- Employee Count
- 51-200
- Parent Company
- Havas
- API Available
- Limited
Proprietary data and analytics practice within Havas Group, competing with holding company data units like Choreograph (WPP), Epsilon (Publicis), and Annalect (Omnicom)
Havas Data is the dedicated data and analytics practice within Havas Group, one of the world's largest global communications groups. Operating as an integrated capability across the Havas network, Havas Data focuses on harnessing first-, second-, and third-party data to deliver actionable audience insights, predictive analytics, and data-driven strategy for brands and media campaigns. Its work spans data management, audience segmentation, measurement, and advanced analytics to help clients optimize their marketing investments across channels. Within the AdTech and MarTech ecosystem, Havas Data plays a critical role in connecting Havas Media Group's planning and buying capabilities with sophisticated data infrastructure. The division supports the broader Havas 'Meaningful Brands' philosophy by using data to identify and target audiences more precisely, measure campaign effectiveness, and inform creative and media strategy. It works in close collaboration with Havas Media, Havas Creative, and technology partners to build integrated data ecosystems for enterprise clients. Havas Data is not a standalone commercial product company but rather a service and capability layer embedded within the Havas Group holding company structure. It competes with similar data and analytics practices at WPP (Choreograph), Publicis (Epsilon), IPG (Acxiom/IPG DXTRA), and Omnicom (Annalect), all of which have invested heavily in proprietary data capabilities to differentiate their agency offerings in an increasingly data-centric advertising landscape.
Audience Intelligence
Data-driven audience segmentation and profiling using first-, second-, and third-party data sources to inform media planning and targeting.
Data Management & Integration
Building and managing client data ecosystems including DMP/CDP integration, data onboarding, and identity resolution.
Advanced Analytics & Measurement
Campaign measurement, attribution modeling, and predictive analytics to optimize marketing performance and ROI.
Meaningful Brands Data Platform
Proprietary data framework tied to Havas's Meaningful Brands research, connecting brand health metrics with audience and media data.
Data Strategy Consulting
Advisory services helping brands develop first-party data strategies, data governance frameworks, and privacy-compliant data practices.