Havas Edge
Havas Edge delivers measurable, data-driven direct-response campaigns across TV, digital, and emerging media, helping brands acquire customers at scale with accountable ROI. Backed by Havas Group's global resources, it combines the agility of a specialized DR agency with enterprise-level media buying power.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Performance Marketing / Direct Response Advertising
- Business Model
- Agency
- Target Market
- Mid-Market, Enterprise
- Employee Count
- 51-200
- Parent Company
- Havas Creative (part of Havas)
- API Available
- No
Specialized direct-response and performance marketing agency within the Havas global network, bridging traditional DR media and modern digital performance channels.
Havas Edge is a direct-response and performance marketing agency operating as part of the Havas Creative Network, one of the world's largest global communications groups. The agency specializes in driving measurable, accountable results for clients through integrated media strategies that span linear and connected TV, digital media, social, search, and direct mail. With offices in Carlsbad (CA), Boston, and Portland, Havas Edge serves a diverse roster of clients seeking performance-oriented campaigns with clear ROI metrics. The agency's core competency lies in blending data analytics, media planning and buying, and creative services to optimize direct-response outcomes. Havas Edge works across industries including healthcare, financial services, insurance, retail, and consumer products, helping brands acquire customers efficiently at scale. Their approach integrates traditional DR media (such as DRTV and infomercials) with modern digital performance channels, giving clients a full-funnel perspective. As a subsidiary of Havas Group (itself owned by Vivendi), Havas Edge benefits from the broader network's global data infrastructure, media buying scale, and technology partnerships while maintaining a specialized focus on performance marketing. This positioning differentiates it from pure-play digital agencies and from traditional brand-focused agencies within the Havas family, making it a notable player in the performance and DR agency segment.
Direct Response TV (DRTV)
Full-service planning, buying, and creative for short-form and long-form direct response television campaigns.
Connected TV / OTT Advertising
Performance-focused media buying across streaming and connected TV platforms with measurable response metrics.
Digital Performance Media
Paid search, paid social, programmatic display, and video media buying optimized for direct-response outcomes.
Data Analytics & Attribution
Multi-touch attribution modeling and analytics to measure campaign performance and optimize media spend.
Creative Services
DR-optimized creative development including video, display, and direct mail assets designed to drive response.
Direct Mail
Targeted direct mail campaigns integrated with digital strategies for omnichannel direct-response programs.
- 2000Founded