Incapsula

Integrated into Imperva as a leading cloud-based application security and CDN provider

Incapsula is a cloud-based web application security service that provides DDoS protection, content delivery network (CDN) capabilities, and web application firewall (WAF) functionality. Originally founded as an independent company, Incapsula was acquired by Imperva in 2014 and has since been integrated into Imperva's broader cybersecurity portfolio. While not strictly an AdTech company, Incapsula serves the digital ecosystem by protecting websites and applications that are critical to advertising delivery, publisher operations, and digital marketing infrastructure. The platform operates as part of Imperva's application security offerings, providing protection against cyber threats, bot attacks, and performance optimization for websites and web applications. Today, Incapsula technology continues to operate under the Imperva brand, serving enterprises and organizations that require robust security for their web properties. The service is particularly relevant to the AdTech ecosystem as it protects advertising platforms, publisher sites, and digital properties from malicious traffic, ad fraud, and DDoS attacks that could disrupt advertising operations. Imperva has maintained and evolved the Incapsula technology as a core component of its cloud-based security services, offering it alongside other application security solutions to protect digital businesses and their revenue-generating web applications.