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Brief
Mediasmart

Mediasmart

Mobile Programmatic Advertisingmediasmart.io

Self-serve mobile programmatic platform that enables advertisers to manage and optimize mobile ad campaigns with advanced targeting, real-time bidding, and transparent reporting for user acquisition and re-engagement.

Last updated May 11, 2026 by the ATDb Editorial Team

Founded
2012
HQ
Madrid, Community of Madrid, Spain
Connections
1

At a glance

About

European-focused mobile DSP with strong presence in Spain and Latin America

Mediasmart is a mobile-first programmatic advertising platform that provides a self-serve Demand-Side Platform (DSP) for advertisers and agencies. Founded in Spain, the company specializes in mobile advertising technology, enabling brands and performance marketers to plan, execute, and optimize mobile ad campaigns through real-time bidding and advanced targeting capabilities. The platform focuses on both user acquisition and re-engagement campaigns, offering tools for creative optimization, audience segmentation, and cross-device targeting. Mediasmart operates in the competitive mobile programmatic advertising space, positioning itself as an accessible DSP solution that combines automation with hands-on campaign management capabilities. The company has established itself in European and Latin American markets, offering support for various mobile ad formats including display, video, and native advertising. Mediasmart's technology emphasizes transparency, real-time optimization, and data-driven decision-making for mobile marketers seeking to maximize their return on ad spend.

Business model

SaaS

Target market

Mid-Market, Enterprise

What they offer

  • Self-Serve DSP

    Demand-side platform for planning, buying, and optimizing mobile programmatic campaigns with real-time bidding capabilities

  • Creative Studio

    Tools for creating and optimizing mobile ad creatives across multiple formats

  • Audience Targeting

    Advanced audience segmentation and targeting capabilities including behavioral, contextual, and location-based targeting

  • Campaign Analytics

    Real-time reporting and analytics dashboard for campaign performance monitoring and optimization

Key features

Real-time bidding (RTB)Mobile-first optimizationCross-device targetingDynamic creative optimizationAudience segmentationLocation-based targetingFraud preventionTransparent reportingSelf-serve interfaceAPI integration

Use cases

Mobile app user acquisition campaignsApp re-engagement and retargetingMobile brand awareness campaignsPerformance marketing for mobile appsLocation-based mobile advertisingCross-device mobile campaigns

Customer segments

Mobile app developersPerformance marketersDigital advertising agenciesE-commerce brandsGaming companiesBrand advertisers

Tech & specs

Technology stack

Real-time bidding infrastructureMachine learning algorithmsBig data processingCloud infrastructure

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Yes

Corporate history
  1. 2012 · Founded

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