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Brief
Metrilo

Metrilo

E-commerce-specific feature set designed for online retailers

metrilo.comSofia, Bulgaria, California, BulgariaFounded 2013

Last updated May 11, 2026

Industry
E-commerce Technology / Customer Data Platform / Marketing Automation
Business Model
B2B SaaS
Target Market
Small to medium-sized e-commerce businesses, online retailers, and direct-to-consumer brands seeking integrated customer analytics and marketing automation solutions
Employee Count
11-50
Funding
bootstrap
Revenue Range
$1M-$10M
API Available
Market Position

Metrilo positions itself as an all-in-one customer intelligence and marketing platform specifically tailored for e-commerce, competing in the growing CDP market. The company differentiates by offering integrated analytics, CRM, and email marketing in a single platform at a price point accessible to SMB e-commerce businesses, rather than requiring multiple tool subscriptions.

Overview

Metrilo is a comprehensive customer data platform (CDP) specifically designed for e-commerce businesses seeking to leverage customer intelligence for growth. The platform consolidates customer data from multiple touchpoints to create unified customer profiles, enabling merchants to understand buying behaviors, track customer journeys, and measure the effectiveness of marketing campaigns. By combining analytics, CRM functionality, and email marketing automation in a single interface, Metrilo eliminates the need for multiple disconnected tools. Founded to address the fragmented data challenges faced by online retailers, Metrilo serves small to medium-sized e-commerce businesses that need enterprise-level customer intelligence without the complexity. The platform integrates directly with major e-commerce platforms and provides real-time insights into customer lifetime value, retention metrics, and revenue attribution. Metrilo's approach focuses on making advanced customer analytics accessible and actionable for growing e-commerce brands, enabling them to compete more effectively through data-driven personalization and targeted marketing campaigns.

Products & Features

Customer Database & CRM

Unified customer profiles with complete purchase history, behavioral data, and engagement metrics for 360-degree customer view

E-commerce Analytics

Real-time reporting on revenue, customer lifetime value, cohort analysis, retention rates, and product performance metrics

Email Marketing Automation

Built-in email marketing platform with automated campaigns, behavioral triggers, segmentation, and personalization capabilities

Customer Segmentation

Advanced segmentation engine based on purchase behavior, engagement levels, RFM analysis, and custom attributes

Retention Analysis

Tools to identify at-risk customers, measure churn, and create retention-focused campaigns

Revenue Attribution

Multi-touch attribution modeling to understand which marketing channels and campaigns drive revenue

Product Recommendations

AI-powered product recommendation engine for personalized cross-sell and upsell opportunities

Customer Journey Tracking

Visual mapping of customer interactions across touchpoints from first visit to purchase and beyond

Use Cases
Customer behavior tracking and analyticsEmail marketing automationCustomer segmentation and targetingRetention marketingCustomer journey optimizationROI tracking and reporting
Customer Segments
E-commerce retailersOnline DTC brandsDigital marketersSmall to medium-sized online storesMulti-channel retailers
Corporate history
  • 2013Founded
See integrations with Metrilo (11)

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