Mondelez

One of the world's largest snack food companies and a top-tier global advertiser, with dominant positions in biscuits, chocolate, and gum categories across both developed and emerging markets.

Mondelez International is a global snacking powerhouse formed in 2012 when Kraft Foods split into two separate publicly traded companies. Headquartered in Chicago, Illinois, Mondelez retained the global snack and confectionery portfolio, including beloved brands such as Oreo, Chips Ahoy!, Cadbury, Milka, Toblerone, Trident, and Ritz. The company operates in over 150 countries and generates annual revenues exceeding $36 billion, making it one of the largest consumer packaged goods (CPG) companies in the world. As a major CPG advertiser, Mondelez is a significant player in the advertising and marketing ecosystem. The company spends billions annually on advertising across television, digital, social media, and out-of-home channels. Mondelez has been a vocal advocate for digital advertising reform, notably leading industry conversations around viewability, brand safety, and media transparency. The company has also invested in data-driven marketing capabilities, including first-party data strategies and personalization at scale, and has partnered with major platforms like Google, Meta, and various programmatic vendors. Mondelez has also pursued innovation in marketing technology, including its own internal marketing centers of excellence and partnerships with creative and media agencies. The company's marketing leadership has been influential in shaping industry standards around digital media measurement and accountability, making Mondelez a notable participant in the broader advertising and media industry beyond simply being an end advertiser.