National Geographic

One of the world's most recognized premium media brands, operating as a major publisher within Disney's advertising sales ecosystem with global reach across TV, streaming, digital, and print.

National Geographic is a global nonprofit organization that uses science, exploration, education, and storytelling to illuminate and protect the world.¹ Advertising on National Geographic is a viable television marketing channel that helps brands reach targeted audiences.² Advertising rates vary by time band, with Prime Time defined as 6 pm to 10 pm and Super Prime Time from 9 pm to 10 pm commanding higher rates than non-prime slots.² Available ad formats include video ads broadcast during ad breaks (with a minimum duration of 10 seconds), L Bands displayed as horizontal strips at the bottom of the screen during programming, and custom brand integrations tailored to advertiser budgets and objectives.² Out-of-home advertising is also a key channel for National Geographic, with a decade-long partnership with the OAAA helping to turn physical presence into a tool for driving impact.³ National Geographic's approach to data is focused on ensuring it informs storytelling and audience targeting, enabling personalization and precision that is especially important given its nonprofit status.³ Source 1: nationalgeographic.org — On World Ocean Day, National Geographic Pristine Seas ... Source 2: exopicmedia.com — National Geographic Advertising Agency Source 3: thedrum.com — Marketer Mindset with National Geographic Society's Jenn ...