Orbital Insight

Leading geospatial analytics provider before acquisition

Orbital Insight was a geospatial analytics platform that leveraged satellite imagery, computer vision, and artificial intelligence to extract insights about economic activity, supply chains, and physical infrastructure. Founded in 2013, the company analyzed vast amounts of satellite and aerial imagery to provide actionable intelligence for sectors including finance, defense, energy, and retail. While not strictly an AdTech company, Orbital Insight's location intelligence and geospatial data had applications in understanding consumer behavior, foot traffic patterns, and market dynamics that intersected with advertising and marketing analytics. The company gained prominence for its ability to track everything from oil storage levels and retail parking lot activity to construction projects and agricultural yields, providing alternative data sources for investment decisions and business intelligence. Orbital Insight raised significant venture capital funding and established itself as a leader in the geospatial analytics space, serving government agencies, Fortune 500 companies, and financial institutions. In January 2023, Orbital Insight was acquired by Unacast, a location intelligence and data platform company. The acquisition brought together Orbital Insight's satellite imagery analysis capabilities with Unacast's mobile location data expertise, effectively ending Orbital Insight's operation as an independent entity. The combined technology and team were integrated into Unacast's platform to enhance its geospatial intelligence offerings.