Practia

Leading Latin American digital engineering and agile transformation consultancy, now operating as part of Publicis Sapient's nearshore delivery network

Practia is a Latin American digital engineering and technology consulting firm that specializes in agile transformation, software development, and digital innovation services. Founded in Argentina, the company built a strong presence across Latin America, offering services in areas such as digital transformation, cloud engineering, data analytics, and enterprise application development. Practia served a range of large enterprise clients across financial services, retail, telecommunications, and other sectors throughout the region. In March 2023, Practia was acquired by Publicis Sapient, the digital business transformation hub of Publicis Groupe. The acquisition was strategically motivated by Publicis Sapient's desire to expand its nearshore delivery capabilities and strengthen its footprint in Latin America, a region increasingly valued for its skilled technology talent pool and favorable time-zone alignment with North American clients. Practia brought with it a team of experienced engineers and consultants, as well as established client relationships across the region. While Practia is not a pure-play AdTech company, its digital engineering capabilities are relevant to the broader marketing technology and advertising technology ecosystem through its work on data platforms, customer experience solutions, and enterprise digital transformation projects. As a subsidiary of Publicis Sapient, Practia's capabilities are now integrated into one of the world's largest digital transformation service providers, operating under the broader Publicis Groupe umbrella.

• 2000Founded