Propeller Ads
PropellerAds delivers high-volume, performance-driven advertising solutions through innovative ad formats and global reach, enabling advertisers to scale user acquisition campaigns while helping publishers maximize revenue from their traffic across all devices and geos.
Last updated May 11, 2026 · Connections updated Jun 3, 2026
- Industry
- Ad Network / Performance Marketing
- Business Model
- Marketplace
- Target Market
- SMB, Mid-Market
- Employee Count
- 51-200
- Funding
- private-equity-backed
- API Available
- Yes
Leading performance-based ad network specializing in alternative ad formats and global reach with strong presence in affiliate marketing
PropellerAds is a global digital advertising technology company founded in 2011 that operates as a multifaceted ad network and self-serve advertising platform. The company connects advertisers with publisher inventory across 195+ countries, specializing in performance-based advertising solutions with a focus on innovative ad formats including push notifications, interstitials, pop-unders, native ads, and in-page push. PropellerAds serves over 150,000 publishers and processes billions of ad impressions daily, positioning itself as a significant player in the performance marketing and affiliate marketing ecosystem. The platform is particularly known for its strength in emerging markets and alternative traffic monetization, offering both advertisers and publishers sophisticated targeting capabilities, real-time bidding technology, and anti-fraud protection. PropellerAds has built a reputation for providing high-quality traffic across multiple verticals including e-commerce, gaming, utilities, sweepstakes, and mobile applications, with a strong emphasis on user acquisition and conversion optimization. The company operates on a global scale with a distributed team and has established itself as a preferred network for performance marketers seeking scale and ROI-focused campaigns.
Push Notifications
Browser-based push notification ads delivered to opted-in users across desktop and mobile devices
In-Page Push
Push-style ad format that works without subscription and displays within web pages
Interstitial Ads
Full-screen ad units displayed at natural transition points in user flow
Pop-under Ads
Traditional pop-under format opening behind the active browser window
Native Ads
Content-style ad units that blend with publisher content
Self-Serve Platform
Advertiser dashboard for campaign creation, management, optimization and real-time reporting
Publisher Dashboard
Monetization platform for publishers to manage ad placements and track earnings
CPA Goal Optimization
Automated bidding and optimization system targeting specific cost-per-action goals
- 2011Founded