RealPage

Leading provider of property management software and analytics for the rental housing industry

RealPage is a leading provider of software and data analytics solutions for the rental housing industry, serving property managers, owners, and developers. The company offers a comprehensive platform that includes property management software, resident screening, revenue management, utility billing, and marketing solutions designed to optimize operations and maximize revenue for multifamily, commercial, and single-family rental properties. Founded in 1998 and headquartered in Richardson, Texas, RealPage went public in 2010 before being acquired by private equity firm Thoma Bravo in April 2021 for approximately $10.2 billion. The company continues to operate as a distinct entity under Thoma Bravo's ownership, serving thousands of property management companies and millions of rental units across North America. While RealPage is not primarily an AdTech company, it operates within the PropTech (property technology) sector and includes marketing and advertising capabilities as part of its broader platform. Its solutions help property managers advertise available units, optimize rental pricing, and attract prospective tenants through digital marketing tools and listing syndication across rental platforms. The company has faced regulatory scrutiny regarding its revenue management software and pricing practices, but continues to be a dominant player in the property management software market.