R
Rubicon Project
RebrandedLos Angeles, California, United States · Founded 2007
501-1000 employees · RUBI
Rubicon Project was a leading programmatic advertising technology company that operated one of the largest independent sell-side platforms (SSP) for digital publishers before merging with Telaria in 2020 to form Magnite.
Where they sit
Stack tier: Core Platforms (S)
Supply Side Platform (SSP)Programmatic Platform
Was one of the largest independent SSPs globally before merging to form Magnite; its technology now underpins Magnite DV+
Ownership
Parent: Magnite