Sellozo

Mid-tier Amazon advertising automation platform focused on SMB sellers before acquisition by Perpetua

Sellozo was a software-as-a-service platform that provided AI-driven advertising automation and optimization tools specifically designed for Amazon sellers and vendors. The company's technology used machine learning algorithms to automatically manage and optimize Amazon PPC (pay-per-click) campaigns, helping sellers maximize their return on ad spend while reducing the time and complexity involved in campaign management. The platform offered features including automated bid management, keyword optimization, campaign analytics, and performance reporting tailored to the unique dynamics of Amazon's advertising ecosystem. Founded to address the growing complexity of Amazon advertising, Sellozo positioned itself as an accessible solution for small to medium-sized Amazon sellers who lacked the resources or expertise to manually manage sophisticated PPC campaigns. The platform's automation capabilities allowed sellers to compete more effectively on Amazon's marketplace by continuously optimizing their advertising spend based on real-time performance data. In 2021, Sellozo was acquired by Perpetua, a larger Amazon advertising and ecommerce technology platform. Following the acquisition, Sellozo's technology and team were integrated into Perpetua's broader suite of advertising solutions, and the Sellozo brand ceased to operate as a distinct entity. The acquisition allowed Perpetua to enhance its AI capabilities and expand its customer base in the Amazon seller segment.