Shipt

Major player in same-day grocery delivery market, operating as Target's delivery arm while serving multiple retail partners

Shipt is a membership-based grocery delivery marketplace that connects customers with personal shoppers who shop for and deliver groceries, household essentials, and other products from local retailers. Founded in 2014 and acquired by Target Corporation in 2017, Shipt operates as a subsidiary while maintaining its distinct brand and platform. The service partners with major retailers including Target, CVS, Petco, and various regional grocery chains to provide same-day delivery across hundreds of U.S. metropolitan areas. While not a traditional AdTech company, Shipt operates within the broader retail media and commerce ecosystem, providing a platform that connects retailers with consumers through a marketplace model. The company's technology facilitates order management, shopper logistics, and customer engagement, creating valuable first-party data and advertising opportunities for its retail partners. Shipt's integration with Target's ecosystem has strengthened its position in the competitive grocery delivery market, competing against Instacart, Amazon Fresh, and other delivery services. Shipt generates revenue through membership fees and delivery charges paid by consumers, as well as partnerships with retailers who use the platform to extend their reach and compete in the e-commerce space. The company continues to expand its retailer partnerships and geographic coverage while enhancing its technology platform to improve shopper efficiency and customer experience.