Takumi

Leading European influencer marketing platform focused on Instagram campaigns

Takumi was an influencer marketing platform founded in 2015 that specialized in connecting brands with Instagram creators to execute authentic social media campaigns. The company built technology to streamline the entire influencer marketing process, from creator discovery and campaign management to content approval and performance analytics. Takumi differentiated itself through its focus on micro and mid-tier influencers, offering brands access to a vetted network of creators who could deliver authentic, engaging content at scale. The platform was particularly strong in European markets and worked with major brands across fashion, beauty, consumer goods, and lifestyle categories. In 2021, Takumi was acquired by INCA (Influencer Capital), a holding company focused on the creator economy. Following the acquisition, Takumi continued to operate as a distinct brand within INCA's portfolio, maintaining its platform and services for influencer marketing campaigns. The company operates primarily in the UK and European markets, serving both direct brand clients and agency partners looking to execute data-driven influencer campaigns on Instagram and other social platforms. Takumi's platform provides end-to-end campaign management capabilities, including creator matching based on brand requirements, automated briefing and content submission workflows, built-in content rights management, and comprehensive campaign analytics. The company has maintained its position as a significant player in the European influencer marketing technology landscape, particularly for brands seeking to work with authentic creators at scale.